How the Retail Industry Changed through Innovation
The retail industry is always at the forefront of innovation, because it has such a prominent presence on both the high street and online. As a result of this, this industry was also the first to embrace the digital revolution. To this day, they are top users of idea management software and they consistently look to the future to improve the way they run their business. In fact, people who want to know what future developments are going to be in terms of digital revolutions, need only to look at the retail industry. This is where innovations, trends, and new ideas are generated more than anywhere else. So what are some examples of how the retail industry has changed through the process of innovation?
Over the past few years, lots of ideas have been tested and implemented. A true leader in the digital retail revolution is Amazon, who came up with the idea of delivering straight to their customers while cutting out the middleman. Soon, people will no longer have to wait for a package delivery driver, but they will be able to have the package delivered at a time they set themselves, through drones! What is now known as “Prime Air” hasn’t been implemented yet, but Amazon is now in such advanced stages of testing that they have already announced that this is their plan. The only delay, at present, is negotiating with regulators in terms of implementing this the world over.
Think Augmented Reality
Key to understanding innovation is that it is not a project with a beginning and an end, but rather a continuous process that constantly has to be adapted. The retail industry has understood this, and they always come up with new methods of communicating on an interactive level with their customers. A good example of this is Aisle411, who have an app that enables people to find exactly what they need in their store. The app is equipped with a store map and highlights exactly where each item is. Customers love this idea, as it saves them a lot of time. At the same time, it ensures employees can become more efficient, as they no longer have to show people to where items are.
Think no More Changing Rooms!
One huge part of the retail industry is taken over by fashion. People love to shop for clothes, but they are less interested in taking all their clothes off and trying things on. There is always the risk of breaking something, and the idea that hundreds of other people have already tried the garment on isn’t particularly appetizing either. Uniqlo, a San Francisco store, has approached this by developing Magic Mirror, which projects garments on the mirrored image of the customer in the changing room. Plus, they can change the color with a simple touch of the button.
These are just three innovative ideas that have been developed by engaging customers and employees alike.